YouTube stars are more popular than A-listers among teens

YouTube stars are more popular than A-listers among teens

At least for a little bit, Jennifer Lawrence was, without a shadow of a doubt, the most-beloved celebrity in the United States. According to survey conducted by Variety, however, Jennifer Lawrence and other A-list stars, from the perspective of the average American teenager, aren’t as popular as some of YouTube’s most famous vloggers.

According to the survey, which asked American teenagers how much they like celebrities, stars such as Paul Walker, Jennifer Lawrence, and Katy Perry were beaten out by the likes of Smosh, the Fine Bros, and PewDiePie, all three of whom are YouTube vloggers with a combined total of 56 million subscribers.

“Teens enjoy an intimate and authentic experience with YouTube celebrities, who aren’t subject to image strategies carefully orchestrated by PR pros,” Variety wrote. “Teens also say they appreciate YouTube stars’ more candid sense of humor, lack of filter and risk-taking spirit, behaviors often curbed by Hollywood handlers.”

“This isn’t about age, it’s a behavioral change,” explained Jeetendr Sehdev, the celebrity brand strategist and USC professor who conducted the survey. “Teens today want their celebrities to be open and transparent. It’s a different dynamic”.

“Authenticity is becoming more important among teens and millennials,” Sehdev continued. “They’re more jaded as a generation. This generation was raised in an environment where traditional structures were breaking down. They’re looking for more meaning in celebrity.”

Read more about the story at Variety.

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