Is this McDonald’s Ad on Digg asking too much?

McDonalds ad on DiggAdvertising sometimes goes too far. They just don’t always understand exactly what they are implying. I’m sure they didn’t mean to command people like dogs (or worse?) but that’s exactly what they did on this ad that is currently appearing on Digg.

Here is a portion of the original page where it was found:

Digg McDonalds

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Behavioral Targeting: The Online Advertising Catch-22

Marketing BadlyAdvertising on the Internet isn’t what it used to be. People aren’t falling for the “9,999th Visitor” iPod winner ploy. They are catching on to Google Adsense, and pop-up blockers have destroyed that avenue.

The problem is, they also don’t want to pay to visit websites. “Don’t make money off of us, AND make it all free.” That’s the message, and a recent study described in Arstechnica about Web surfers and Behavioral Targeting touches on this fact. Check out that article (later) but first, let’s take a look at a solution. [Read more...]