When Local Search Goes Terribly Wrong

Local search has become a hot niche within the overall search landscape. Web searchers want to easily access data about what’s around them as efficiently as possible. As a result, more local search tools are popping up.

Whatsopen.com is one of these new local search destinations. Originally released at the beginning of the year in “Beta,” WhatsOpen’s only unique feature was its claim to provide hours of operation data for businesses that appeared for a user’s search query. Unfortunately, upon using the site for only a few seconds it became clear that the initial version of Whats Open had completely inaccurate and useless data, and had little more to offer than a cute frog logo and some fluffy language hyping their supposed testing in China and a pending mobile application just around the corner. [Read more…]