Behavioral Targeting: The Online Advertising Catch-22

Marketing BadlyAdvertising on the Internet isn’t what it used to be. People aren’t falling for the “9,999th Visitor” iPod winner ploy. They are catching on to Google Adsense, and pop-up blockers have destroyed that avenue.

The problem is, they also don’t want to pay to visit websites. “Don’t make money off of us, AND make it all free.” That’s the message, and a recent study described in Arstechnica about Web surfers and Behavioral Targeting touches on this fact. Check out that article (later) but first, let’s take a look at a solution. [Read more…]