One of their Super Bowl ads was touching and memorable. The other was memorable. Their Olympics ads were… discussed. Now, Chevrolet has made news again with their Oscar advertising, this time done by amateurs with an excellent soundtrack courtesy of the kazoo.
The most recent round of big-event advertising for Chevrolet will be watched often on television and YouTube. It features a short film made by kids that is clever and actually focuses on the car (in this case a Chevy Cruze). This may seem like an obvious necessity in a car ad, but anyone watching them lately will see that some of the choices by major manufacturers have been focusing less on the cars and more on a lifestyle or two.