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Chevy Gets Good at Big Event Advertising with Third Straight Win

One of their Super Bowl ads was touching and memorable. The other was memorable. Their Olympics ads were… discussed. Now, Chevrolet has made news again with their Oscar advertising, this time done by amateurs with an excellent soundtrack courtesy of the kazoo. The most recent round of big-event advertising forRead More

Chevy Pushes the Cruze Through Worldwide Hatred of Music

Every person has music that bugs them. It’s always made worse by a loved one singing to the music obnoxiously in the closed compartment of a car. Chevrolet is playing on this notion with their new ad, but it doesn’t seem to accomplish anything. Yes, it’s annoying, and as viewersRead More

Is this McDonald’s Ad on Digg asking too much?

Behavioral Targeting: The Online Advertising Catch-22

Marketing Badly