It’s the type of joke that has been overdone to the point that it’s practically a cliche. Racial misunderstandings are common pretty much with all races, but when a white reporter (allegedly an entertainment reporter) asks Samuel L Jackson about his role in a Super Bowl commercial, the moment turned uncomfortable.
Samuel L Jackson was not in a Super Bowl commercial. Laurence Fishburne was.
This went from uncomfortable to downright awkward quickly. Jackson is known to have a short fuse with reporters from time to time, but he held his cool (mostly) since he was on the show promoting his upcoming movie. It took a ton of restraint to keep from going off on the guy, but he did take some pretty sharp jabs.
Here’s the video: