How are people making millions by opening boxes of toys?

You know that feeling you get when you realize you picked the wrong line of work? Yeah, I get that feeling every time I see the ridiculous amounts of money that YouTubers make, oftentimes by doing nothing but playing Minecraft and doing some comedic commentary with middle school level humor. I’m not even kidding, commentating video games like Minecraft has turned into a multi-million dollar business.

This is all according to a list that SocialBlade has put together which lists the subscriber count and accumulated video views of YouTube’s top content creators and estimates how much money they make from advertisements and sponsorships. DisneyCollectorBR takes the top spot in terms of revenue while PewDiePie, one of the aforementioned video game commentators, takes second place with somewhere between $1.2 and $18.9 million in annual revenue.

The Huffington Post reached out to many of these YouTubers but they all refused to comment on the earnings estimates due to issues with YouTube’s terms and conditions. However, they were able to get some information from Jenna Arnold, s support services manager for Social Blade, who answered some of their questions and explained why there is such a large gap between the minimum and maximum estimates for the YouTuber earnings:

“The range is huge because the CPMs [cost per thousand views] vary SO much. They can be anywhere from $0.25 to $4.00 on average. It’s a huge range because we just don’t know CPM’s for individual channels, or many of the factors that would affect it, like what country their audience is based in, how many views are from mobile, how many of their viewers have Adblock, etc. Stuff like that all affects earnings.”

Even more lucrative than commentating video games is apparently, get this, opening up boxes of toys and talking about them. I can’t make this stuff up. There are people out there who make several, several times my salary by doing something that I would love to have the free time to do. DisneyCollectorBR makes somewhere between $1.5 and $23.4 million every year by taking Disney toys, opening them up, and talking about them. I find it difficult to imagine why anyone would want to watch videos like that but with 3.6 million subscribers and more than 5 billion accumulated views, they obviously know something I don’t.

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