An Aston Martin for the Rest of Us?

Cheap Aston Martin

Okay, so a $99,900 vehicle might not qualify as something for “the rest of us,” but it’s still nice to see the exotic brand offering something south of six-digits for the first time since gas was in the double-digits. At the NY Auto show, they will be unveiling two cars for North America, including a GT version of their V8 Vantage. Add $100,000 to the price tag and you could step up into a carbon version of their iconic DB9.

Unlike many announcements that the company makes, this one is targeting North America specifically, a sign that they’re continuing their attack away from Europe and branching out for growth in the west as well as in Asia. They continue to expand when other exotics shrink. The next point is going to be a NJ Aston Martin dealer in Summit.

According to Julia Jenkins, President of the America’s, they want to “sell a few more cars.” Who doesn’t? This is the opportunity that they feel people are wanting, to get into this level of brand without having to be classified as rich. It’s a tough play – $99k is still $99k – but when comparing to luxury brands like Mercedes and Lexus that have vehicles in the same range, stepping up to an exotic might make sense to some.

According to Bloomberg:

Aston Martin is the rare global luxury-automaker that doesn’t belong to a larger manufacturing group. The company said last year that Germany’s Daimler AG will own as much as 5 percent of Aston Martin as part of a deeper agreement to share technology with the British sports-car maker. Daimler is an investor in electric-car maker Tesla Motors Inc., which aims to begin deliveries in China this month.

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